Heineken "Hometown"
Branded campaign series
Roles:
6 videos.
1,200,000+ views.
14,000+ interactions.
Heineken, Copa90, and Major League Soccer combined to tell the stories of six international players who have found new homes in their adoptive cities in the US.
Each stylized 90-second video weaves together spectacular soccer highlights and local landmarks to bring an insider's point-of-view to soccer fans around the world.
To execute: we met with 20+ of the league's biggest stars on a branded set in Los Angeles, and discovered how they spend their time off-the-pitch. From a hole-in-the-wall Honduran restaurant in San Jose to the trendy brick-paved streets of the Meatpacking District in NYC, we went the extra mile to capture shots of each city with local shooters who know the streets better than anyone else.
This series was released the during the buzzy ramp-up to the 2018 World Cup and gained over 1.2 million views and more than 14,000 video shares, likes, and reactions on Facebook.
1,200,000+ views.
14,000+ interactions.
Heineken, Copa90, and Major League Soccer combined to tell the stories of six international players who have found new homes in their adoptive cities in the US.
Each stylized 90-second video weaves together spectacular soccer highlights and local landmarks to bring an insider's point-of-view to soccer fans around the world.
To execute: we met with 20+ of the league's biggest stars on a branded set in Los Angeles, and discovered how they spend their time off-the-pitch. From a hole-in-the-wall Honduran restaurant in San Jose to the trendy brick-paved streets of the Meatpacking District in NYC, we went the extra mile to capture shots of each city with local shooters who know the streets better than anyone else.
This series was released the during the buzzy ramp-up to the 2018 World Cup and gained over 1.2 million views and more than 14,000 video shares, likes, and reactions on Facebook.
Client: Heineken
Agency: Copa90
Agency: Copa90